This is my new standard. Art Director Linds Redding published these words in an article on his blog last March, and died of cancer the following October. The article is called A Short Lesson in Perspective and is one of the rawest pieces of writing I’ve ever read.

I’ve gotten out of bed In the middle of night to remove art I just published, out of fear of upsetting people by morning. Fuck that.

If I truly believe in what I’m doing, and I do, then I shouldn’t ever feel sorry for the things I do here. I can offer no apologies. Close your eyes if you have to. This is my new standard. We’ll see if I have enough spine to honor it.

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