I recently started playing with a new software tool called Octane Render. Pretty unbelievable what it can allow you to create.

The impact on my career and day to day workflow is hard to quantify. Simply put, something that might’ve taken me an hour to render, might now take only a minute or two, and look much better. I’m in the business of making things look good, as fast as possible, so this is a great thing.

That said, I’m going to try and make it a point to create things in this medium as often as I can for the time being. At least until I feel like I have some control over it. They say practice makes perfect. I say perfect makes money.

Besides, it’s just plain fun for me.

The Parker, Palm Springs.

Found use for these catalogs addressed to old tenants.

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